Try Before You Buy – Transforming Online Fashion with Augmented Reality

At the cutting edge of fashion retail technology, Seasia Infotech collaborated with a leading e-commerce brand to build a virtual dressing room app that redefines the online shopping experience. This AR clothing try-on app empowers users to try garments virtually seeing how outfits look and fit on their body in real time.

By merging AR, 3D rendering, and AI-powered fitting algorithms, this virtual try-on solution brings personalization and confidence to every purchase.

Meet Our AR Team

Project Overview

INDUSTRY

Fashion / E-commerce / Retail Tech

PROJECT DURATION

February 2025 – Ongoing Enhancements

In the dynamic world of online fashion, customer confidence and product fit are key to driving sales and reducing returns. Our client faced a critical challenge: shoppers couldn’t visualize how clothes would look on them, leading to low purchase intent and high return volumes.

Seasia Infotech developed a 3D virtual try-on software that integrates seamlessly into web and mobile shopping platforms. Using AR-based try-on technology, it overlays garments onto real-time images or camera feeds, giving customers a true-to-life visualization before buying.

The result? A powerful virtual fitting room solution that bridges the gap between physical and digital shopping experiences.

Project Overview

The result? A powerful virtual fitting room solution that bridges the gap between physical and digital shopping experiences.

INDUSTRY

Fashion / E-commerce / Retail Tech

PROJECT DURATION

February 2025 – Ongoing Enhancements

INDUSTRY

Fashion / E-commerce / Retail Tech

PROJECT DURATION

February 2025 – Ongoing Enhancements

Project Scope & Challenges

The client envisioned a virtual dressing room app capable of achieving this through custom e-commerce app development enhanced with AR fashion technology and AI-based body mapping algorithms.

Reducing return rates by offering realistic garment visualization

Enhancing customer confidence through personalized try-on experiences

Ensuring accurate fit recommendations for all body types

Delivering a consistent, immersive try-on experience for online shoppers

Seasia’s Solution

Seasia Infotech engineered an advanced AR-Based Shopping App that transforms how users experience online fashion. Built with precision and creativity, our virtual try-on technology includes:

Real-Time AR Try-On

Garments are superimposed onto the user’s image or live camera feed using Augmented Reality and 3D rendering-offering realistic visuals and motion-adaptive fitting.

Body Measurement & Size Mapping

Integrated AI algorithms analyze body structure to recommend the perfect size and fit, minimizing post-purchase returns.

3D Garment Rendering

Developed using Three.js and WebGL, the system generates detailed fabric textures and realistic folds to replicate the in-store experience.

Seamless E-commerce Integration

Synchronized with product catalogs, inventory, and pricing data in real time delivering a connected shopping journey from try-on to checkout.

Mix & Match Outfits

Users can experiment with multiple garments, accessories, or styles to visualize complete looks before purchasing.

Social Sharing & Save Options

Enables users to save and share virtual outfits with friends or on social media, enhancing engagement and word-of-mouth marketing.

Our Technology Stack

Frontend

React.js

AR / 3D Rendering

WebGL

Three.js

Backend

Python

Database

PostgreSQL

Cloud Infrastructure

AWS

Integrations

REST APIs

Microservices Architecture

Results & Achievements

35% reduction in product return rates through accurate virtual fitting
50% improvement in online purchase confidence
2X increase in conversion rates across e-commerce channels
Enhanced user engagement with immersive, AR-powered e-commerce experiences
Scalable architecture enabling easy integration of new collections and garment types

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Immersive Shopping, Powered by AR

The Virtual Dressing Room App, designed and developed by Seasia Infotech, stands as one of the most innovative Augmented Reality Fashion Apps in the industry. By blending AI, AR, and advanced rendering, we’ve built a virtual try-on solution that transforms how shoppers discover, experiment, and buy fashion online.

From personalized sizing to interactive styling, Seasia’s AR fashion app development services enable brands to offer more than just convenience-they deliver experience.

Ready to redefine your retail journey?

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What They Say

A unified, enterprise-grade suite of proprietary AI tools that accelerates software delivery, enhances system reliability, and significantly reduces time A unified, enterprise-grade suite of proprietary AI tools that accelerates software delivery, enhances system reliability, and significantly. Read More